Subscription terms

These terms apply when you subscribe to an Ask Felix plan or buy a Felix Everyday gift year. Please read them before you pay. They sit alongside our Website terms of use and Privacy notice.

Before you pay, the checkout shows a single block of key information immediately above the pay button, including the price, how often you'll be charged, that the plan renews automatically until you cancel, and how to cancel. We'll also email you these terms (or a PDF of them) after you subscribe.

1. Who you're buying from

Evolve Web Digital Ltd, trading as AI with Felix, a company registered in England and Wales (company number 09437916), registered office 861 Coronation Road, Park Royal, London, NW10 7PT. Email: hello@aiwithfelix.co.uk. If you have an account, you can also contact us through the Ask Felix app. We don't offer a customer telephone number. You can cancel online from your account page.

2. What you get

Ask Felix is an AI helper that comes already set up from your free assessment answers, plus a personal AI plan, a 21-day course on the ChatGPT or Claude track (switch any time), prompt packs and weekly tips, delivered online through our course portal and by email. The features of each plan are shown on the Pricing page when you subscribe.

Ask Felix and the course work in a recent version of a standard web browser (for example Chrome, Safari, Firefox or Edge) on a computer, tablet or smartphone with an internet connection. Video lessons come with captions and a transcript. If you need the service in another format, email hello@aiwithfelix.co.uk and we'll make a reasonable adjustment.

Founding price: founding prices apply only to monthly plans, and only to the first 100 customers of each of these monthly plans: Felix Essentials at £15 a month, Felix Pro at £29 a month, and Felix Everyday at £5.99 a month. They do not apply to yearly plans, or to Felix Everyday for Two. We count founding places per monthly plan, using a real counter that we don't reset, extend or restart. You keep that monthly founding price for as long as that subscription stays active without a break. If you cancel, or your subscription ends because a payment fails and isn't made up after our reminder emails, the founding price ends, and the standard price will apply if you rejoin.

Felix is AI. Answers can be wrong and are general information, not legal, medical, tax, financial or other professional advice. You don't need a paid ChatGPT or Claude plan for most lessons; we'll say clearly when something does.

When you use Ask Felix you must also follow the Acceptable use rules in our Website terms and Anthropic's Usage Policy.

3. Price and payment

Prices are in pounds sterling. They're the full price you pay. We're not registered for VAT, so no VAT is charged on our prices and our invoices won't show VAT. This applies to business customers too: our prices aren't "plus VAT", and there's no VAT for you to reclaim. Before you pay, the checkout shows the full price, how often you'll be charged, when it renews and how to cancel. We take payment by card, Apple Pay or Google Pay through Stripe.

• Monthly plans are charged on the day you subscribe and then on the same date each month. Your plan renews automatically each month, and we'll keep charging you until you cancel. If a month doesn't have that date, we'll charge you on the last day of the month. While your monthly plan continues, we'll email you a reminder at least every six months with the price and how to cancel.
• Yearly plans are charged on the day you subscribe and then once a year. Your yearly plan renews automatically for another year unless you cancel. Before each yearly renewal we'll email you two reminders, at the times the law requires, with the renewal date, the price and how to cancel.
• Gift years are a one-off payment. They do not renew, and they never automatically convert into a paid monthly or yearly plan. The recipient can choose to subscribe separately when the gift year ends. A gift code can be redeemed for 6 months from the date of purchase. If it isn't redeemed in that time, the buyer can contact us for a refund of the unused gift.

We may change standard prices for future billing periods, for example because the cost of providing the AI models changes. We'll give you at least 30 days' notice by email, and you can cancel before the change applies without paying the new price. For yearly plans, a price change only applies from your next renewal. If we register for VAT in future, we'll treat any resulting price change in the same way. Founding prices don't change while your subscription stays active.

4. Fair use

Each plan includes the daily message allowance in the table. Some answers use a more powerful AI model. The daily share of those premium-model answers is: Felix Essentials 5, Felix Pro 25, Felix Everyday 5, and Felix Everyday for Two 10 (shared between the two users). Once that daily share is used, answers continue on the standard model. We'll tell you when this happens. At the daily limit, Felix will say "back tomorrow". Only one login per seat can be active at a time.

If use is far beyond normal personal or small business use — for example using automated scripts, sharing one login with people outside your plan, or running multiple sessions to get around the daily allowance — we'll contact you first and give you a chance to explain before we limit access, unless the use is harmful or unlawful.

5. Your right to cancel and our 14-day money-back promise

If you're a consumer, you have a legal right to cancel within 14 days without giving a reason. The 14 days start the day after you subscribe or, for a gift year, the day after the gift is bought. To cancel, use your account page, email hello@aiwithfelix.co.uk, or send us the model cancellation form below. You don't have to use the model form.

Because Ask Felix starts straight away, at checkout we ask you to confirm that you want the service to start during the cancellation period, and (for digital content) to acknowledge what that means. The law would let us charge for the service you've used before you cancel, but under our promise below we don't.

We go further: if you're not happy within 14 days of your first payment, email us or cancel online, and we'll refund that first payment in full, whether or not you've used the service. This promise applies to your first subscription with us. Your legal right to cancel applies to every new subscription.

For a gift year, the right to cancel belongs to the person who bought it. They can cancel within 14 days of purchase and get a full refund if the gift hasn't been activated, or a refund less a proportionate amount for the days used if the recipient has started it. At gift checkout we ask the buyer to confirm that the service may start when the recipient activates the gift. We may also refund the recipient under our promise if they contact us within 14 days of activating an unused gift, but that is our promise, not a legal right of the recipient.

If you're a consumer on a yearly plan, you can also cancel within 14 days after each yearly renewal payment and get a refund of that payment, less a proportionate amount for the days you've used since renewal.

Refunds go back to the original payment method within 14 days of your request.

Model cancellation form

To: Evolve Web Digital Ltd (AI with Felix), 861 Coronation Road, Park Royal, London, NW10 7PT, hello@aiwithfelix.co.uk

I hereby give notice that I cancel my contract for the supply of the following service: ______

Ordered on: ______

Name: ______

Address: ______

Email used for the account: ______

Signature (only if sent on paper): ______

Date: ______

6. Cancelling any time

You can cancel at any time online from your account page, without calling us or filling in a survey, or by telling us clearly in any other way, for example by emailing hello@aiwithfelix.co.uk. After the first 14 days:

• Cancelling stops future payments. You keep access until the end of the period you've paid for.
• We don't give partial refunds for unused time, except where the law requires (for example, under the renewal cancellation right in section 5) or these terms say otherwise.

We'll confirm your cancellation by email, including the date your access ends: within 24 hours if you cancel online, or within 3 working days if you cancel another way.

7. If something goes wrong

If the service isn't as described or has a fault, tell us and we'll fix it, within a reasonable time and without significant inconvenience to you. If we can't, or can't do so within a reasonable time and without significant inconvenience to you, you may be entitled to a price reduction or refund under the Consumer Rights Act 2015. If digital content we supply damages your device or other digital content because we didn't use reasonable care and skill, we'll repair the damage or compensate you. These terms don't affect your legal rights.

We may change or improve lessons, features and the AI models we use. If we make a change that significantly reduces what you get, we'll tell you at least 30 days before it happens, and you can cancel and get a refund for any period you've paid for but not received.

8. Ending your subscription

We may suspend or end your subscription if you seriously or repeatedly break these terms or our Website terms (for example, sharing logins, abusive use or getting around limits). We'll usually warn you first and give you a chance to put things right. If we end your subscription for any other reason, we'll give you at least 30 days' notice by email and refund any period you've paid for but not received.

If we stop offering Ask Felix, we'll give you at least 30 days' notice and refund any period you've paid for but not received.

9. Your account and data

Keep your login details private. Subscribers can view, edit or delete what Felix knows about them at any time. See our Privacy notice for how we handle your data. If you add team members to a Pro plan, you're responsible for how they use Ask Felix, and you must tell them that we process their chats as described in our Privacy notice.

10. Our responsibility

We're responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that can't be limited by law.

Felix's answers are general information, and we're not responsible for loss caused by a decision you make relying on an answer without checking it, as long as we have provided the service with reasonable care and skill. Our Everyday plans are for domestic and private use; if you use them for business, we're not liable for business losses. This doesn't affect your rights under the Consumer Rights Act 2015.

If you're buying for a business: we're not liable for loss of profit, loss of business, business interruption, loss of business opportunity, or indirect or consequential loss. Our total liability to you is limited to the greater of £100 and the subscription fees you've paid us in the 12 months before the event that gave rise to the claim. The consumer law rights described in these terms (including the legal right to cancel) don't apply to business customers, but our 14-day money-back promise, cancel-any-time rights and reminders do. You're responsible for checking anything Felix produces before using it in your business.

11. Complaints

Email hello@aiwithfelix.co.uk or, if you have an account, contact us through the Ask Felix app. We'll reply within 5 working days and aim to resolve things within 14 days. If we can't resolve your complaint, we'll tell you in writing and give you the name and website of West Yorkshire Trading Standards Service's Alternative Dispute Resolution (ADR) scheme (wyjs.org.uk/adr). We agree to use that scheme. You can also get help from Citizens Advice (citizensadvice.org.uk) or, in Scotland, Advice Direct Scotland (consumeradvice.scot), or go to court.

12. Law

These terms are governed by the law of England and Wales. If you're a consumer living in Scotland or Northern Ireland, you'll also have the benefit of any mandatory protections of your local law, and you can bring proceedings in your local courts or in England and Wales. If you're a business, the courts of England and Wales have exclusive jurisdiction.