This notice explains how AI with Felix collects and uses your personal data when you use aiwithfelix.co.uk, take the free AI needs assessment or AI check-up, join a waiting list, or subscribe to Ask Felix.
1. Who we are
AI with Felix is a trading name of Evolve Web Digital Ltd, a company registered in England and Wales (company number 09437916), registered office 861 Coronation Road, Park Royal, London, NW10 7PT. Evolve Web Digital Ltd is the data controller for the personal data described here. For team members added to a Felix Pro plan, we are also the data controller of their account and chat data.
Contact us about privacy at privacy@aiwithfelix.co.uk or by post at the address above. We haven't appointed a data protection officer because the law doesn't require us to, but privacy@aiwithfelix.co.uk is read by the person responsible for data protection at AI with Felix.
2. Felix is AI
Felix is an AI character. The free assessment and Ask Felix answers are generated by AI. Please don't tell Felix anything you wouldn't want stored, and never share passwords, bank or card details, or other people's personal data.
3. What we collect
| Data | When | Examples |
|---|---|---|
| Contact details | Assessment, waiting list, subscription | Email address, first name (optional) |
| Assessment answers | Free AI needs assessment or AI check-up | Business or everyday path, AI experience level, phone and computer type, where you'll use AI, preferred AI app, goals, anything you write in the free-text box |
| Chats with Ask Felix | Free questions and subscription | Your questions and Felix's answers, and the profile Felix keeps about you (for example business name, what you sell, tone, goals) |
| Team members' account and chat data | Felix Pro plans | A team member's name, email, questions and Felix's answers |
| Account and billing | Subscription | Plan, billing dates, payment status. Card, Apple Pay and Google Pay details are handled by Stripe; we never see your full card number |
| Marketing preferences | When you tick the marketing box | Your choice, the wording you agreed to, and the date and time |
| Technical data | Using the website | IP address, browser and device type, essential cookies (see our Cookie policy) |
| Messages to us | Support emails | What you tell us |
We don't ask for special category data (such as information about your health, religion, ethnicity or sexual orientation), or for detailed financial information, and Felix doesn't need it. Please don't include it in the free-text box or in chats.
If you choose to share it anyway, for example by mentioning a health condition or money situation when you ask Felix for help, we'll use it only to answer that question, we won't use it for marketing, we won't save it to the profile Felix keeps about you, and we'll keep it out of human review where we can. It will be deleted on the same timetable as your other chats.
Our legal basis for this is your explicit consent, which we ask for through a separate, unticked box when you first use Ask Felix. You can withdraw it at any time by deleting the chat or emailing privacy@aiwithfelix.co.uk.
4. How and why we use it (lawful basis)
| Purpose | Lawful basis under UK GDPR |
|---|---|
| Running the free assessment, emailing your results, 3 quick-win prompts, guide and free-questions link | Contract: providing the free service you asked for under our Website terms, and steps you ask us to take before you subscribe |
| Providing Ask Felix, your personal AI plan, lessons and daily lesson emails to subscribers | Contract |
| Taking payments, issuing receipts, renewal reminders and cancellation confirmations | Contract and legal obligation |
| Sending tips, offers and follow-up marketing emails | Your consent (the unticked box). You can withdraw it any time with the unsubscribe link |
| Preventing abuse (limits on free questions, bot checks, spending alerts) | Legitimate interests in keeping the service safe and affordable |
| Improving lessons and Felix's answers (reviewing unanswered or low-confidence questions) | Legitimate interests. We remove names and contact details before review where we can. This may involve a member of our team reading the question and Felix's answer. You can object at any time by emailing privacy@aiwithfelix.co.uk |
| Using health or financial details you choose to type into a chat, only to answer that question | Your explicit consent (the separate, unticked box when you first use Ask Felix) |
| Accounting, tax and legal records | Legal obligation |
Your results don't depend on ticking the marketing box. Service messages, such as your results, receipts and renewal, price-change and cancellation notices, are sent whether or not you tick it. Results emails, the 3 prompts and the guide are service messages and don't include marketing unless you've consented.
Visitor analytics
Our published website uses Lovable's visitor analytics. Clicks on buttons and links are recorded for every visitor, as our cookie banner only saves your choice and does not pass it to Google Consent Mode. Page visits, time on page, page speed and errors are also recorded for every visitor, without cookies and without identifying anyone.
It records the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, and clicks on buttons and links. It uses no cookies, stores nothing on the visitor's device, doesn't keep IP addresses and doesn't identify visitors. Detailed data is kept for 90 days and daily summaries for a year. The editor preview is not counted.
Lovable collects this data for us. Lovable's privacy policy explains how it handles it.
5. AI processing
Your assessment answers and chats are sent to an AI model (Claude, provided by Anthropic) to produce your results, plan and answers. We use Anthropic's commercial API. Under Anthropic's commercial terms, Anthropic processes this data for us as our processor and doesn't use our customers' questions or Felix's answers to train its models. Anthropic keeps API data for a limited period for safety and misuse monitoring and then deletes it.
We send only what's needed to answer the question, not your email address or payment details. We do send the profile Felix keeps about you, so that answers fit your situation.
Felix doesn't make decisions that have legal or similarly significant effects on you; your personal plan only chooses the order of lessons. Fair-use limits and abuse checks run automatically, but they only affect how many messages you can send, and you can ask a person to review them.
6. Who we share it with
We use trusted service providers (processors) who act on our instructions under data processing terms:
- Anthropic (AI model for Ask Felix and the assessment). The UK/EEA contracting entity is Anthropic Ireland, Limited.
- Lovable and the hosting and database providers it uses (website, course portal and Ask Felix app). You can ask us for the current list of those providers and where they hold data.
- Stripe (payments, including Apple Pay and Google Pay). Stripe is also a separate controller for its own fraud-prevention and legal purposes; see stripe.com/gb/privacy. Apple and Google are also separate controllers when you choose to pay with Apple Pay or Google Pay.
- Systeme.io (course portal, email marketing and checkout)
- Resend (sending lesson and service emails)
- HeyGen (creating Felix's AI presenter videos). Pre-made lessons that don't use your personal data are not a transfer of your data. If a video is personalised with your name or answers, that data is processed for that purpose.
- Zapier (connecting our tools)
- A bot-check or security provider, if we use one that receives your IP address or device data. We'll name it in our Cookie policy after our cookie scan.
- Our accountants and professional advisers, where needed
We don't sell your personal data. We may share data if the law requires it, or to protect our rights.
7. International transfers
Some providers are based in, or process data in, the United States or other countries outside the UK. Where they do, we protect your data in one of these ways:
- for US providers certified under the UK Extension to the EU–US Data Privacy Framework (the "UK–US data bridge"), such as Stripe, we rely on UK adequacy regulations
- for providers that aren't certified, such as Anthropic, we use the ICO's International Data Transfer Addendum to the EU standard contractual clauses, backed by a transfer risk assessment
- for providers in the European Economic Area we rely on UK adequacy regulations
For our other providers (including Lovable and its hosting providers, Systeme.io, Resend, Zapier and HeyGen), we use UK adequacy regulations, the UK–US data bridge where the provider is certified, or the UK International Data Transfer Addendum, as appropriate. You can ask us for details of the safeguards for any provider at privacy@aiwithfelix.co.uk.
8. How long we keep it
| Data | Kept for |
|---|---|
| Free assessment answers and free-question chats (if you don't subscribe) | 90 days, then deleted |
| Waiting-list emails | Until we invite you and you either subscribe or decline, or you ask us to delete them, then deleted within 90 days |
| Marketing consent records | As long as we email you, plus 2 years |
| Subscriber profile and chats (including Pro team members' chats) | While you subscribe, then deleted within 90 days of your subscription ending, unless you ask us to delete them sooner |
| Billing and tax records we hold | 6 years after the end of the financial year, as required by law |
| Payment data held by Stripe | Stripe keeps this under its own legal obligations; see Stripe's privacy policy |
| Copies held by processors such as Anthropic | Only for the limited period they need for safety and misuse monitoring, then deleted |
| Support emails | 2 years |
9. Your rights
You have the right to access your data, correct it, have it deleted, restrict or object to its use, move it to another provider, withdraw consent at any time, and to object at any time to direct marketing (this right is absolute). Subscribers can view, edit or delete what Felix knows about them on the "What Felix knows about you" page.
To use any right, email privacy@aiwithfelix.co.uk. We'll reply within one month. If your request is complex, we may need up to two more months, and if so we'll tell you within the first month.
If you're unhappy with how we've handled your data, please tell us first. We'll acknowledge your complaint within 30 days and tell you the outcome without undue delay. You can also complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).
10. Children
AI with Felix is for adults. You must be 18 or over to take the assessment or subscribe. If we learn that we have collected data from someone under 18, we'll delete it.
11. Security
We use encryption in transit, access controls and reputable providers. No system is perfectly secure, so please don't share sensitive information with Felix.
12. Changes
We'll post any changes here and, if they're significant, email subscribers.